The pace of change in the artificial intelligence (AI) and machine learning arena is already breathtaking, and it promises to continue to upend conventional wisdom and surpass some of our wildest expectations as it proceeds on what appears at times to be an unalterable and pre-ordained course. Along the way, much of what we now consider to be "normal" or "acceptable" will change. Some technology companies are already envisioning what our collective AI future will look like and just how far the boundaries of normality and acceptability can be stretched. In 2016, for example, Google produced a video that provided a stunningly ambitious and unsettling look at how some people within the company envision using the information it collects in the future. Shared internally at the time within Google, the video imagines a future of total data collection, where Google subtly nudge users into alignment with the company's own objectives, custom-prints personalized devices to collect more data, and even guides the behavior of entire populations to help solve global challenges such as poverty and disease. Entitled "The Selfish Ledger," the nine-minute film maintained that the way we use our smartphones creates a constantly evolving representation of who we are, which it terms a "ledger," positing that these data profiles can be built up, used to modify behaviors and transferred from one user to another.